Privacy Policy

01 Scope

This Privacy Policy explains how Asthid Private Limited ("Asthid", "Argo Navis", "we", "us", "our"), having its registered office at Ground Floor, 89, 13th Cross, GKVK Double Road, Thindlu, M V Layout, Bengaluru, Karnataka – 560097, collects, uses, stores, shares, and protects your personal data.

Our services and products are offered only in India. Your personal data is primarily governed by Indian law and stored in India, though some of it may be processed or stored outside India to ensure efficient service delivery.

02 Collection of Information

We collect personal data in the following ways:

• Directly from you: when you register, browse, place an order, contact support, or participate in promotions.
• Automatically: device identifiers, IP address, browsing behaviour, cookies, and analytics.
• Third parties: logistics partners, payment providers, affiliates, and social networks.
• Derived by Argo Navis: records of your interactions, preferences, and usage.

Categories of information collected include (illustrative, not exhaustive):

• Identity & Contact: name, date of birth, mobile number, email, addresses.
• Transaction & Financial: payment method, card/UPI/bank details (processed securely by authorised gateways).
• Verification: PAN, government ID, KYC details for high-value transactions or compliance checks.
• Usage & Behavioural: device/browser data, shopping habits, preferences.
• Support & Communication: chats, calls, or emails with Argo Navis customer care.
• Voluntary Data: surveys, loyalty program enrolments, influencer/community participation, feedback.
• Public Information: reviews, posts, or content voluntarily shared on the Platform.

03 Purpose of Use

We use your data for the following purposes:

• Processing, fulfilling, and delivering orders.
• Sending order updates, service communications, and support.
• Personalising recommendations, offers, and user experience.
• Fraud detection, risk management, and platform security.
• Identity verification, eligibility checks, and compliance.
• Marketing and promotional communications (with opt-out option).
• Research, analytics, and service improvements.
• Loyalty, referral, or influencer programs where you enrol.

04 AI Features and Model Training

If you choose to use Argo Navis's AI-enabled features (e.g., style suggestions, chatbot assistance, product recommendations):

• Certain data (including behaviour and voluntary uploads) may be used to provide these services and to train or improve AI models.
• Such technologies may sometimes produce unexpected or inaccurate results; user discretion is advised.

05 Cookies and Tracking

We use cookies, pixels, and similar technologies to:

• Enable Platform functionality and login.
• Analyse site usage and improve performance.
• Measure ad and campaign effectiveness.
• Promote trust and safety.

Most cookies are session-based and auto-expire. You may disable cookies in browser/device settings, though some features may not work properly. We may also use third-party cookies (e.g., Google Analytics). You may opt-out via device/browser settings.

06 Sharing of Information

We may share your personal data with:

• Sellers & Logistics Partners: to process, deliver, and handle returns or recalls.
• Payment Gateways & Banks: to process payments and refunds.
• Affiliates & Service Providers: for analytics, IT hosting, customer support, marketing, loyalty, and community programs.
• Business Partners: for promotions, curated offers, or loyalty rewards (subject to your consent where required).
• Regulators & Law Enforcement: when required by law, court orders, government notices, or to protect rights and safety.
• New Entities: in case of merger, acquisition, or restructuring; the successor entity will be bound by this Privacy Policy.

07 Security

We maintain reasonable technical and organisational safeguards to protect your personal data from unauthorised access, alteration, disclosure, or destruction. We use industry-standard protections and update our systems regularly.

However, data transmission over the internet cannot be guaranteed as completely secure. By using the Platform, you accept these inherent risks. You are responsible for keeping your login and password secure.

08 Your Rights

As per the DPDP Act, you have the following rights:

• Access: Request a copy of your personal data held by Argo Navis.
• Correction: Update or correct inaccurate information.
• Deletion: Request deletion of your data or Account (subject to legal and contractual obligations).
• Consent Management: Withdraw consent where processing is based on consent.
• Opt-Out: Stop receiving non-essential (marketing/promotional) communications.
• Grievance Redressal: File complaints with Argo Navis via imargonavis@gmail.com or approach the Data Protection Board of India.

You may exercise these rights via the Privacy Centre on the Platform or by contacting us.

09 Children's Information

The Platform is available only to persons competent to contract under the Indian Contract Act, 1872. We do not knowingly collect personal data of children under 18 years.

If you share data of a child under 18, you confirm you are the parent or legal guardian and authorise Argo Navis to process such data in accordance with this Policy, and you assume responsibility for the accuracy and legality of sharing such data.

10 Third-Party Links

The Platform may contain links to third-party websites or services. Argo Navis is not responsible for their content, data collection, or privacy practices. Please review the privacy policies of third-party sites before sharing any information with them.

11 Choice / Opt-Out

You may opt out of non-essential (marketing or promotional) communications by using unsubscribe links in emails, using the unsubscribe option or contacting us through the website.

Transactional communications (order confirmations, delivery updates, returns processing) will continue, as they are necessary to complete your transactions.

12 Advertisements

We may work with third-party advertising partners to display ads on the Platform. These partners may use non-identifiable information about your visits to tailor ads to your interests.

You may opt out of personalised advertising using your device's "Opt out of Ads Personalisation" settings.

13 Business Transfers

In case of a merger, acquisition, restructuring, or sale of business, your personal data may be transferred to the new entity. Such entity will be bound to process your data in accordance with this Privacy Policy.

14 Community, Forums and Public Content

If you share reviews, posts, images, or content on public sections of the Platform or in community programs, this information becomes publicly accessible and may be stored or repurposed by Argo Navis for authenticity, marketing, and promotional initiatives.

By uploading such content, you grant Argo Navis a royalty-free, worldwide licence to use it in accordance with our Terms of Use.

15 Customer Support and Correspondence

Your interactions with Argo Navis customer support (calls, chats, or emails) may be recorded and retained for quality monitoring, safety and fraud prevention, and dispute resolution and compliance.

16 Security Breach Response

Argo Navis maintains internal policies and procedures to respond to information security breaches, including detection, analysis, containment, remediation, and recovery measures.

Where required by law, Argo Navis will notify affected users and regulators of breaches within prescribed timelines.

17 Data Retention and Fraud Prevention

In addition to retention for legal compliance, Argo Navis may retain certain personal data to prevent fraud or identity theft, detect repeated misuse of the Platform, or enforce our rights or defend against legal claims.

Such data may be stored in anonymised or restricted form for extended periods to safeguard Argo Navis and its users.

We may revise this Privacy Policy from time to time. Changes will be posted on the Platform with an updated "Last Updated" date. Continued use of the Platform after such updates constitutes your acceptance of the revised Policy.

18 Customer Support and Contact

For any queries, complaints, or to exercise your data rights under the DPDP Act, please contact us at:

We will make reasonable efforts to respond promptly and resolve your concern.